Guide

What is MCP analytics?

MCP analytics is website analytics exposed as callable tools for AI agents. Instead of asking an agent to guess why a page failed, you let it query sessions, funnels, campaigns, and friction evidence.

MCP analytics concept

Why it matters

Traditional dashboards are built for humans to inspect. MCP analytics gives agents a structured path to the same evidence, so they can answer questions during coding, campaign analysis, support triage, or page optimization.

Input

Sessions, heatmaps, funnels, campaigns, errors, and anomalies.

Interface

MCP tools that AI clients can call with an API key.

Output

Evidence-backed answers and changes instead of generic suggestions.