Funnels

Know where conversion paths break.

KrystalView funnels connect step-by-step conversion rates with replay, campaign, error, and friction evidence so you can understand why people leave.

Track a funnelConnect campaigns
KrystalView funnel analysis showing step conversion rates

From drop-off to cause

Flexible steps

Build funnels from exact, contains, or pattern-based URL steps for product, checkout, and lead paths.

Replay drill-down

Open the sessions behind a drop-off step instead of guessing from percentages.

Agent context

Use MCP to ask which sessions explain a funnel problem while a coding agent edits the page.

Useful for paid landing pages.

When ad traffic reaches a landing page but fails to convert, funnels show the leak and KrystalView shows the behavior behind it.

Signals to inspect

  • Mobile versus desktop drop-off
  • Campaign source and click IDs
  • Rage clicks before exit
  • JavaScript errors in failed sessions