UTM campaigns

Trace ad clicks into real sessions.

KrystalView captures campaign context so landing-page work can be grounded in actual visitor behavior: source, medium, campaign, click IDs, replay, funnel progress, and friction.

KrystalView dashboard with traffic and campaign context

Built for landing-page quality work

Attribution context

Connect sessions to UTM parameters and click IDs so paid traffic is not mixed into anonymous aggregate traffic.

Funnel evidence

Compare campaign cohorts by conversion path and inspect the sessions behind drop-off.

Agent-ready data

Ask AI workflows which campaign visitors struggled, which page caused friction, and what evidence supports the answer.

Not a bidding system. Evidence for better pages.

KrystalView does not replace your ad platform. It helps you see what paid visitors actually did after the click so page and offer changes are based on observed behavior.

Good questions

  • Which campaign created high-friction sessions?
  • Did mobile paid traffic reach the form?
  • Which landing page produced rage clicks?
  • Which session examples explain conversion loss?