Guide
Analyze what Google Ads visitors actually did.
Ad platforms tell you clicks and conversions. KrystalView shows the behavior in between: page visits, rage clicks, scroll depth, errors, funnel exits, and replay evidence.
Analysis steps
Segment paid sessions
Filter by UTM campaign, source, medium, and click context.
Inspect behavior
Replay high-friction paid sessions and review heatmaps for the landing page.
Prioritize changes
Focus on the page issues that appear in multiple failed paid sessions.